2021 Roger Summit Award Lecture - Voice: The Next Marketing Channel

A session by Emily Binder
Chief Strategist, Beetle Moment Marketing

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Smart speakers are the fastest growing consumer technology of all time, reaching 50% of the U.S. population in under five years. We are moving out of Tap, Type, and Swipe into the VoiceFirst era. With 78% year over year sales growth of smart speakers, voice will become the primary way that consumers obtain information, goods, and services. Alexa, Google Assistant, and Siri are changing the marketing landscape. 30% of all searches are screenless. The text-based mediums and social platforms of the last decade are crowded. 44% of consumers want to receive less email. Customer communication must evolve. Voice gives brands an unprecedented opportunity to build deeper relationships with their audience, creating a conversational commerce. Voice commerce is predicted to be an $80 billion market by 2023. What will brand-to-consumer conversations look like tomorrow? Emily Binder, a leading voice marketing strategist, will present the opportunities of voice as a marketing channel.


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